Brand Refresh and Logo Design for Established Businesses
For businesses that have outgrown their original branding and need a visual identity that actually reflects where they are today.
Brand Refresh Package
Your business has grown. Your brand should show it.
If your logo was designed years ago, your team is using different versions of everything, and your materials no longer look like the business you have built, it is time for a refresh.
We work with established businesses in professional services and construction and trades to build a brand that accurately reflects who they are and gives them the confidence to put their name on everything they send.
This is not about starting from scratch for the sake of it. It is about taking what you have built and making sure your brand keeps up.
Everything you need to show up consistently across every touchpoint
Brand Refresh Package
Your business is growing and your brand needs to keep up. Get a complete logo plus the everyday assets your team relies on, including branded Canva templates to stay consistent.
Investment $3,520 inc GST
Inclusions
2 logo concepts
2 logo revisions
Style guide
Hi-res files ready for print, digital, and web
HTML email signature
Business cards
Digital letterhead
6 x editable social media posts
Branding case studies
Work that made a difference
Every brand refresh we take on starts with a real business problem. Here are two examples of what that looks like in practice.
Precision Pipeline and Plumbing
Precision Pipeline had strong local recognition and an established logo, but their marketing materials were not keeping pace with the business. We brought everything into alignment with a consistent brand across their website, brochure, business cards, and email signature.
Skelethos
Skelethos had DIY branding that no longer matched where the business was headed. With an international AI conference in Tokyo on the horizon, they needed a professional visual identity that could hold its own on a global stage. We built them a complete brand from the ground up in time for the keynote.
Proudly designed for
Why Harbrow Creations?
Fast turnaround. Low effort on your end. A studio that already gets your industry.
We take the time to understand your business
Before we open a design file, we want to know what makes your business tick. Your goals, your clients, and what you're trying to win. Every decision we make from there has a reason behind it.
We know your industry
We specialise in professional services and construction and trades. That means we understand what your clients expect, what your competitors look like, and what it takes to stand out without needing to be briefed from scratch every time.
We build things that work, not just look good
Every decision we make, from colours and fonts to layouts and file formats, has a reason behind it. Our work is built to make an impression, build credibility, and help your business grow. Looking good is part of it. Actually performing is the goal.
You'll be equipped with everything you need
Professional files ready to use straight away.
Words from our client
"I have worked closely with Amanda Harbrow for years now. She is seriously one of the best graphic designers in Australia. Her professionalism, reliability and ability to get into the mindset of her clients’ target audience is simply awesome.
I was originally impressed with her work on big brands like BCF and Harley Davidson, but I soon realised she brings the same level of passion and design expertise to every project, no matter what the size."
- Roxanne Grey, Director of Grey and Grey
Frequently Asked Questions
Who is this package for?
It is for established businesses that already have a brand in place but know it no longer reflects where they are today. If your logo looks dated, your team is using inconsistent materials, or your brand does not match the calibre of your work, this is the right starting point.
What is the difference between a logo and a brand?
Your logo is one part of your brand. Your brand is everything a client sees and feels when they interact with your business, from your proposal documents to your email signature to your social media presence. The Signature Pack gives you a complete, consistent brand across all of those touchpoints.
Do I need to have existing brand guidelines?
No. If you have an existing logo and brand colours we will work from those. If you are starting fresh or want to move in a new direction, we will build everything from the ground up as part of the package.
How long does a brand refresh take?
Typically four to six weeks from briefing to final files. We will give you a clear timeline before we start so you know exactly what to expect.
What do I need to provide?
A brief about your business, your target clients, and the direction you want to go. If you have existing brand assets, send those through too. We handle everything from there.
What if I need more than what is in the package?
Get in touch and we can talk through what you need. Some projects require additional deliverables and we are happy to quote on those separately.
Can't find the answer you're looking for? Please get in touch.
