When Georgiou reached out, they had a problem most businesses can relate to. A tender deadline that wasn't moving, and a piece of the submission that wasn't finished yet.
The WA Government required an alliance logo as part of an EOI submission, and the timeline was tight. We were asked for a draft within days, with a final design ready before the tender went in.
The challenge
Deliver brand identity design for a tender on an extremely short deadline
Work with only a project overview and a handful of key themes, the alliance name itself was still being finalised as we worked
Create something that reflected the actual project: an entertainment precinct on the river, designed as a community space
Keep the identity flexible enough to work across a formal tender document as well as future public facing use
Our approach
We built the identity around the two ideas Georgiou wanted front and centre: urban renewal and community. Whatever we designed needed to say "this is a place people will actually use," not just look good on a cover page.
The icon is a stylised "P," formed by two flowing shapes that move forward together. It reflects unity and momentum, and the open centre gives it a sense of clarity rather than a closed, corporate mark.
We proposed a blue and green gradient to tie the brand back to the river setting, and paired it with typography that could hold its own in a formal tender document while still feeling approachable for a community facing space.
The name itself, Perth Next Alliance, was confirmed partway through the process. We built the system to be flexible enough that it could flex around late changes like this without blowing out the timeline.
Why brand identity design matters for tenders
A logo dropped onto a cover page at the last minute looks exactly like that. Evaluators notice when a submission feels rushed or generic. Proper brand identity design for tenders means the visual identity actually reflects the project, which signals to the panel that the team behind it has done the work.
What we delivered
A complete brand identity, logo, colour palette, typography and application guidelines, delivered within the tender deadline. Georgiou's team had what they needed to submit on time, with a brand that reflected the actual intent of the project rather than a generic placeholder mark.
Need brand identity design for your next tender? Get in touch and let's work out what you need.
