Make Your Expertise Clear
Professional Services Capability Statement Design Australia
We design professional capability statements for established financial advice, mortgage broking, accounting, legal and specialist consulting firms across Australia.
✓ Tailored to your services and audience
✓ Your experience made clear and easy to understand
✓ Quick turnaround, done right the first time
Feel confident putting your capability statement in front of prospective clients, referral partners, professional networks and decision-makers.
Brisbane-based. Working with professional services firms across Australia.
Build trust before the first conversation
Your firm has the expertise. Does your capability statement make that clear?
Prospective clients are looking for signs that your business understands their needs, has the right experience and can be trusted with complex, sensitive, and high-value work.
If your capability statement is outdated, difficult to follow or pieced together from different documents, it can make an established firm look less capable and professional than it really is.
When an opportunity, referral or important introduction arises, you want to be ready with a polished document that clearly communicates your expertise, without starting from scratch or briefing a new designer every time.
That’s where we come in.
As your design partner, we turn your services, experience and key points of difference into a clear, professional capability statement that reflects the firm you are today.
We build a considered structure that helps readers quickly understand who you work with, what you do and why your firm is well placed to help.
We regularly work with professional services businesses like yours
We understand that expertise-led businesses need to communicate differently.
Your capability statement needs to be polished and credible while making your services, qualifications, experience and value easy to understand. We know what information matters, how to create a clear hierarchy and how to present your firm without relying on generic claims or unnecessary industry jargon.
That means less time teaching your designer about what you do.
What a good capability statement should give you...
A strong first impression that reflects your expertise
A professional capability document that matches the knowledge, experience and quality of service behind your firm.
Complex services made clear
A considered structure that helps prospective clients and referral partners quickly understand what you do, who you help and where your expertise sits.
More confidence when approaching new opportunities
A polished document you can confidently send to prospects, referral partners, professional networks and organisations.
One version that keeps your firm consistent
One clear, up-to-date capability statement your team can use without struggling with mismatched profiles, old service descriptions or different versions of the same information.
Confidence your brief will be completed properly and on time
Less explaining and less back-and-forth, with a capability statement designer who understands professional services businesses and knows how to present expertise with clarity.
Capability Statement Design for Financial Advisers and Wealth Management Firms
Clearly communicate your advice areas, client specialisations, team experience, professional credentials and the value behind your advice process with a polished financial services capability statement.
Capability Statement Design for Mortgage Brokers and Lending Specialists
Present your lending expertise, service process, client experience and areas of specialisation through a professional mortgage broker capability statement that builds confidence with prospective clients, referral partners and professional networks.
Accounting Firm, Bookkeeping and SMSF Capability Statement Design
Make complex accounting, tax, business advisory and compliance services easier to understand with a designed financial capability statement that clearly presents the expertise and experience behind your firm.
Legal Capability Statement Design for Law and Compliance Practices
Present your practice areas, sector experience, professional credentials and approach through a capability statement that reflects the level of attention to detail and expertise clients can expect.
Consulting Capability Statement Design for Specialist Advisory Firms
Bring together your consulting services, methodologies, experience and outcomes in a professional consulting capability statement that makes your expertise tangible.
If you have a new referral partnership to develop, a prospective client to impress or an outdated capability statement that no longer reflects your firm, we’ll help you get it done properly and on time.
Be ready when the next opportunity arises.
How we can help
Capability statement design for established Australian professional services firms
Think of us as your design partner behind the scenes.
We take the knowledge, experience and services within your firm and shape them into a capability statement that is clear, professional and ready to use.
We consider how the information should flow, what your reader needs to understand first and how to make detailed expertise easier to navigate, without losing the substance that makes your firm different.
Give us what you’ve got. We’ll take it from there.
Send us your existing capability statement, service information, team profiles, brand assets and any brochures, proposals or documents you currently use.
We’ll bring the relevant information together and design a polished document that reflects your brand, establishes credibility and makes your firm’s value easier to see.
The Capability Statement Package
Less briefing, less back-and-forth and no last-minute wrestling with formatting
Depending on your firm and how the capability statement will be used, we can design a document that includes:
Your firm overview and positioning
The clients, industries or sectors you support
Your core services and areas of specialisation
Your approach, process or service model
Team profiles, qualifications and professional credentials
Licences, memberships, accreditations and compliance information
Relevant client or matter experience
Case studies and examples of work
Testimonials and client feedback
Referral partnership information
Awards, recognition and professional affiliations
Your key points of difference
Clear contact details and next steps
Branded diagrams, timelines and supporting graphics
Plus these bonuses:
Proposal template in PowerPoint format (or Google Slides)
Digital letterhead in Microsoft Word format
Business card design, print-ready files
$2,400 inc GST (save $1,400)
Normally $3,800 when booked separately. One fixed price.
Confidently put your expertise forward
How it works
A simple process from start to finish
1. A short call
We’ll discuss what you need the capability statement to do, confirm your booking day and identify the documents and brand assets we’ll need from you.
2. Your first draft
We design your capability statement on the agreed booking day, giving your project dedicated attention and keeping the process moving.
3. Revisions for refinement:
Revisions are delivered within two working days per revision.
4. We deliver:
You receive your professionally designed capability statement, ready for prospective clients, referral meetings, partnerships, presentations, proposals or wherever your team needs to clearly show what your firm can do.
Professional services capability statement examples
We support teams across complex industries to deliver clear, consistent, professional documents when it matters most.
Frequently Asked Questions
What should a professional services capability statement include?
A professional services capability statement usually includes an overview of your firm, your services and specialisations, the clients or sectors you work with, relevant experience, team credentials, case studies, testimonials and key points of difference.
The exact content should reflect how the document will be used. A capability statement for developing referral partnerships may place more emphasis on who you help and how you collaborate, while one used for corporate opportunities may need more detailed information about experience, governance, credentials and capacity.
How is a capability statement different from a services brochure?
A services brochure generally promotes particular services or packages.
A capability statement gives readers a broader picture of your firm, including its experience, expertise, people, credentials, service capabilities and reasons it is well placed to undertake the work.
For professional services firms, it can be used to support introductions, referral partnerships, proposals, presentations and new business conversations.
Do you write the content for capability statements?
Our main focus is design, structure and presentation.
If you already have the content, we can turn it into a polished, professional document and help identify what information belongs where.
If your project requires more substantial copywriting or content development, we can also work with trusted partners to bring everything together.Our main focus is design, structure and presentation.
If you already have the content, we can turn it into a polished, professional document and help identify what information belongs where.
If your project requires more substantial copywriting or content development, we can also work with trusted partners to bring everything together.
Can you update our existing capability statement?
Absolutely. Many established firms come to us because their current document no longer reflects their team, services, experience or professional standing.
We can work with what you already have and bring the design, structure and presentation up to date, creating one clear version for your team to use.
Can you work within our existing brand?
Yes. We can design your capability statement using your existing visual identity, including your logo, colours, typefaces, imagery and broader brand guidelines.
If your existing materials have become inconsistent, we can also help establish a stronger visual system across your capability statement and related business documents.
Can different team members use the capability statement?
Yes. One of the key benefits of a professionally designed capability statement is giving your team a consistent, approved document to use.
This reduces the need for different advisers, partners or business development staff to create their own versions whenever an opportunity arises.
Do you design capability statements for financial services firms?
Yes. We work with established expertise-led businesses, including financial advisers, wealth management firms, mortgage brokers, accountants, SMSF specialists and other financial services providers.
We understand that these documents need to communicate detailed services and professional credibility clearly while remaining easy for prospective clients and referral partners to understand.
Do you design capability statements for law firms and consulting firms?
Yes. We design capability statements for legal, compliance, consulting and specialist advisory practices.
We’ll structure your firm’s services, team expertise, sector experience and supporting proof into a professional document that is easy to navigate and aligned with your brand.
Is a capability statement the same as a company profile?
The two documents can contain similar information, but they do not always serve the same purpose. A company profile generally introduces the business at a broad level. A capability statement is usually more strategically focused on the services, expertise, experience and evidence relevant to prospective clients, referral partners or particular opportunities. We can help you determine which format, or combination of the two, best suits how your firm develops new business.
Do you work with firms outside Brisbane?
Yes. Harbrow Creations is a Brisbane-based graphic design studio, and we work with established professional services firms all across Australia.
Still not sure if this is the right fit?
Book a free call with us and we’ll talk through to see where we can support.
Your expertise is already there. Let’s make it easier to see.
If your firm has evolved but your capability statement hasn’t kept up, we can help you create a polished, professional document that reflects the business you are today.
