An Asian fusion restaurant that features authentic Chinese-style home cooking.
From traditional handmade dumplings to slow-braised pork belly bao, this family-owned eatery is guaranteed to make your tummy happy 🤤
I spent the first hour or so working with Nice Buns by drooling over their delicious, traditional Chinese menu. After my taste buds were satisfied, I buckled down onto the research phase and got to know Nice Buns inside and out.
Targeting young foodies between the ages of 20-40, I knew I immediately wanted this branding design to be fun, vibrant, cheeky and authentic. Just like its fusion roots, I knew that combining these identities would create a unique restaurant branding strategy that would have patrons lining up for a taste of their menu. To get this branding right, I invited my super talented pal, Nick Rees Illustration, to help out. You can find Nick's art in one of the most popular Australian cartoons, Bluey from Ludo Studio. Make sure you check out his talented work here.
Brainstorming together, we knew that Nice Buns’ brand identity needed to be new to the market. It needed to be something never-before-seen that could WOW any foodie, no matter if they saw the designs online or in the storefront. Together, we crafted eye-catching designs that stood out and would keep people hanging to try the delicious menu. Just some of the fantastic work we completed together included branding, logo design, style guide, signage, posters, menu and business card designs.
We were committed to making these designs easy to read and appetising. Doing so would show the target market that Nice Buns was the next ‘in’ place to try. To keep this restaurant branding authentic, we also kept with cultural colours, including deep shades of blue and red and a neutral beige. These colours are commonly associated with cultural events, like Lunar New Year.
We know our graphic design expertise will help create an authentic experience for all patrons. To complement this, we also used our logo design skills to create an impactful logo and series of icons that fully immerse online users into the brand’s delicious menu. These are effective, even in the absence of copy.