Lean Mining is a Brisbane-based consultancy and workforce solutions provider, built in 2023 to help mining and heavy industry operations run safer, more reliable operations.
When Managing Director Simon found Harbrow Creations through a Google search, Lean Mining already had a logo and brand manual done elsewhere, but it was sitting on the shelf. What they needed was a design partner to turn those foundations into a working brand design system the business could actually use; one that supported their team, strengthened their client presentations, and made everyday business tasks easier.
The Challenge
When Simon got in touch, Lean Mining's brand looked good on paper but wasn't doing much day to day.
They needed:
Document templates and signature blocks that matched their new brand
A capability statement that reflected the calibre of their work
Onboarding forms their team could actually fill in, not just print and scan
A training overview their team could present professionally
A sub-brand for Lean Workforce that felt connected to, not separate from, the main business
A proposal template that was quick to use, not a fiddly one-off every time
Our Approach
Harbrow started by taking what was already working in Lean Mining's existing branding and building a proper design system around it. Rather than tackling everything at once, we prioritised what would win them work first, the client facing pieces, before moving onto the internal documents. That meant Lean Mining could show up professionally straight away while the rest of the system came together behind the scenes.
From there we developed business cards, a capability statement, and internal onboarding forms as interactive PDFs that the team could fill in digitally, rather than needing to print and manually process.
We also built a training information overview in PowerPoint, ready for Lean Mining to present to new starters and clients, along with internal documents including a uniform order form.
Because Lean Mining operates under a group structure, we developed a style guide for their sub-brand, Lean Workforce, keeping it visually consistent with the main brand.
Rounding it out, we built a practical proposal template in PowerPoint for the team to use day to day, to make responding to opportunities faster and easier.
The Results
Since the project wrapped up, Lean Mining has had a consistent suite of branded tools that support both internal operations and client engagement.
The project delivered:
A consistent brand system across business cards, documents, and internal forms
Interactive onboarding PDFs that save time for the team
A capability statement that presents their services clearly to new clients
A training overview ready to use for onboarding and client meetings
A Lean Workforce style guide that keeps the sub-brand consistent with the main business
A proposal template that helps the team respond to opportunities quickly and with confidence
By transforming their existing branding into a system they could actually use, Lean Mining now has the tools to present consistently as they continue to grow.
In Simon's words
"Harbrow Creations, Amanda was excellent to deal with, very responsive and professional. The deliverables were great quality, Lean Mining will certainly continue to use Harbrow Creations for our graphic design needs."
- Simon Brewster, Managing Director, Lean Mining
Thinking about turning your branding into something your team can actually use?
At Harbrow Creations, we work with established businesses in professional services, construction, and mining to build design systems that hold up across every part of the business, not just the logo. If your brand exists but isn't doing much for you day to day, we'd love to hear about it.
