Celebrating 40 years of expertise with a campaign that is unmistakably VLC
Veitch Lister Consulting (VLC) is a transport modelling and advisory consultancy with offices in Brisbane, Sydney and Melbourne. In 2026, the business marked 40 years of shaping the way Australian cities move, and needed a campaign to match the milestone.
James, Marketing Manager at VLC, came to Harbrow Creations with a clear brief for the milestone: a campaign that celebrated 40 years properly, without losing the brand VLC had built.
The Challenge
For an established business like VLC, the challenge wasn’t creating something new, it was finding the right way to celebrate what already existed.
VLC needed a small but polished suite of anniversary materials:
A 40th anniversary logo lockup, in various formats for print and digital use
Promotional pull up banners for the head offices
A set of social media posts to mark the occasion online
Everything needed to work alongside VLC's existing brand, not replace it
Our Approach
Harbrow began by looking closely at the elements that already made VLC recognisable.
VLC's logo already carries a set of small dots, a nod to traffic lights, which fit naturally for a transport consultancy. Instead of designing a separate anniversary badge, we built the "40" out of that same visual language, so it reads as part of VLC, not a bolt on. VLC stayed the hero of the mark, with the anniversary as the storyteller alongside it.
That gave us a bold, modern lockup in stacked and horizontal versions, pairing the VLC mark with a "40 Years" treatment. For the anniversary colour palette, we shifted the brand's lighter blue into the lead position for a bit more energy, while keeping VLC's core teal and grey underneath, so the milestone still reads as VLC. Fresh, not foreign. Evolution, not reinvention.
The lockup was then built out in mono and colour, and applied across the pull up banners, HTML email signature and social post templates. Circular photo shapes were used as a supporting element throughout the campaign, giving the collateral a consistent, joined-up feel across every piece.
The Results
Harbrow Creations delivered a complete 40th anniversary suite for VLC, in time for their milestone:
A 40th anniversary logo lockup, in stacked and horizontal layouts, print and digital ready
Three pull up banner designs, delivered as print ready PDFs
A set of social media posts to mark the anniversary online
A style guide to ensure the campaign is executed consistently
The campaign supported VLC to celebrate four decades of achievement while reinforcing the professionalism and expertise that has defined the business across those 40 years.
Thinking about celebrating a business milestone?
At Harbrow Creations, we help established businesses celebrate milestones properly, from anniversary campaigns to full brand refreshes. If you've got one coming up, we'd love to hear about it.
