Your business has evolved, and you’ve outgrown your original brand. Maybe you’ve expanded your services, welcomed new team members, or refined your niche. You know it’s time to rebrand, but the process feels... daunting.
We get it! Rebranding is a big decision, but it doesn’t have to be a stressful one. With the right roadmap, you can move forward with clarity and confidence, as you transform your brand into one that reflects the business you’ve become, and where you're headed.
At Harbrow Creations, we work with service-based businesses across Brisbane who are ready to level up. Here’s the simple, step-by-step process we guide our clients through when they’re ready to rebrand.
Step 1: Get clear on why you're rebranding
Before diving into any visuals, take a step back.
Ask yourself: What’s changed?
Are you:
Shifting your target audience?
Expanding your service offerings?
Ready to better align your visual identity with your values or mission?
Understanding your "why" gives the rebrand direction and meaning. It ensures every decision supports your bigger goals, and helps you stay focused throughout the process.
Step 2: Audit what’s working (and what’s not)
We don’t want to throw the baby out with the bath water. Your existing brand may still have elements worth keeping.
Maybe your clients love your brand colours, or your tone of voice still resonates.
At the same time, other areas might be outdated or inconsistent.
Before making any changes, we highly recommend doing a visual and verbal brand audit.
Look at your:
Logo and brand assets
Website and marketing materials
Social media presence
Messaging and tone of voice
This helps you identify gaps and opportunities, and prevents you from throwing out what’s already working.
Step 3: Know your audience inside out
The best brands are built with the audience in mind. Who are you trying to connect with now? What are their values, pain points, and priorities?
If your ideal client has shifted, your brand needs to speak their language.
To do this, you might need to:
Adjust your colour palette or style to feel more premium
Update your messaging to feel more aligned and intentional
Choose visuals that reflect the kind of experience your audience wants to have
A brand that resonates with their audience will always outperform a brand that just looks nice.
Step 4: Define your brand foundations
Once you're clear on your goals and audience, it's time to set the strategy.
Your branding strategy includes your:
Brand purpose and values
Brand personality and voice
Visual direction (moodboards, references, inspiration)
These foundations will guide every design and content decision that follows, and ensure your new brand is cohesive and authentic.
Step 5: Design with intention
This is where the magic happens. With strategy in place, you can move into visual design with clarity.
For most service-based businesses, a visual design refresh includes:
A new or refreshed logo
A colour palette and typography suite
Branded templates and collateral
Website design and development
Working with a branding and graphic designer (hi, that’s us!) ensures you’re not just making something that looks pretty, but something that’s aligned, functional, and future-focused - something that can grow with you!
Step 6: Launch with confidence
A rebrand is so much more than a new logo. It’s a brand new chapter in the story of your business.
When you're ready to launch, build a plan to:
Announce your rebrand to clients and community
Update your visuals across every touchpoint
Communicate the why behind the change
When people understand the story behind your brand evolution, they’re more likely to support it, and get excited about what’s next.
Need a partner for your rebrand?
At Harbrow Creations, we support local Brisbane-based businesses who are ready to elevate their brand, without the overwhelm. Whether you're in a season of growth, refinement, or fresh direction, we’re here to make the process clear, collaborative, and creatively exciting.
Let’s build a brand that reflects your next chapter.
