How a Brisbane driving school cut admin time and simplified bookings with a fresh new website
When Kim purchased Double D Driving School from its original owner, Dave, in 2024, she stepped into a thriving local business with a loyal following across Brisbane’s eastern suburbs.
But with every new chapter comes fresh challenges and the need to adapt.
For over 20 years, Dave had run the business and managed bookings manually over the phone, a system that worked well for him, but needed updating as the business grew.
Kim wanted a solution that would streamline operations, reduce admin hours, and reflect her vision for a modern, student-friendly driving school.
The challenge
Kim’s goals were clear:
Make it easy for students and parents to book lessons online, anytime
Automate payments to reduce manual admin
Create a modern, user-friendly website aligned with the brand
Preserve the school’s strong community presence and reputation built on Facebook.
Behind those goals was a simple personal desire: to spend less time juggling calls and spreadsheets, and more time supporting learners on the road.
Our approach
We started by reviewing the most popular online booking systems to find one that would best meet Kim’s needs, balancing simplicity, reliability, and ease of use.
Once we found the best fit that offered a seamlessly reliable experience for both students and instructors, we fully integrated the system into a custom-built, mobile-friendly website that allows lessons to be booked and paid for upfront with just a few clicks.
Double D Driving School has been a successful local business for over 20 years in Brisbane, and they already had a strong presence on Facebook, featuring excellent reviews and a rich image library. To make sure Double D’s trusted reputation stayed front and centre, we linked their Facebook gallery and five-star reviews, so their social proof naturally shines through on the new website.
Finally, we brought it all together with a fresh, on-brand design that is modern, approachable, and cohesive with the school’s car graphics and colour palette.
“Our primary focus while building the website was to make it easy for students and parents to book lessons online. From a business perspective, we also implemented a system to take payments upfront, reducing manual transactions and creating a seamless experience. This allows both instructors and students to concentrate fully on learning.”
The result feels approachable, energetic, and professional, just like the business itself.
The results
Since launch, the new website has:
Significantly reduced the number of manual phone bookings
Streamlined payment processing and time spent on repetitive admin tasks
Created a smoother, more professional experience for both students and instructors
With less time spent on logistics, Kim can now focus on what matters most: helping learners become safe, confident drivers.
And the strong community spirit that made Double D so successful? It’s still at the heart of everything, only now it’s powered by a smarter, more efficient system that supports growth.
In Kim’s words
“Amanda’s name was recommended to me as someone who was easy going, approachable and someone with a great deal of experience. Amanda lived up to those tags and much more!
I didn’t know much about websites but I knew they were important for my business. The old website was just for info only as Dave loved to chat to all his parents. I quickly realised that I wasn’t going to be able to keep up with all the inquiries for lessons as well as paperwork and not to mention, the lessons. I was spending at least 2 hours after lessons following up and doing paperwork. Something had to change. And that’s where Amanda came in.
I had a good idea of what I wanted for a booking system, something simple but would allow me to grow the business by adding more instructors. Amanda landed on SimplyBook.me and I loved how easy it was, how I could get assistance quickly if I needed it and they were local. Amanda set it all up and then helped me learn how to use it. I was a bit worried about my lack of experience with websites but the way Amanda had it set up, I found it quite easy. And she was always there to give me a hand if need be.
Using Harbrow Creations and Amanda was one of the best business decisions I’ve ever made. I can highly recommend Amanda from Harbrow Creations.”
Explore more transformations
See more stories of how Harbrow Creations helps local businesses grow through thoughtful design and practical strategy: View More Case Studies.
