Skelethos is a company at the forefront of ethical artificial intelligence. Grounded in the philosophy of Soulware (AI designed with integrity, transparency, and human values) the Skelethos team needed more than just a logo. They needed a visual identity that communicated precision, transparency, and thoughtful confidence.
Their goal was to move away from DIY visuals and establish a composed brand presence that could hold its own on the global stage of the competitive AI industry. So, with a keynote presentation at an international AI conference in Tokyo fast approaching, that’s where we came in.
The brief called for something precise yet organic, a design that could symbolise neural pathways and AI networks while remaining approachable and human-centered. Above all, the brand needed a logo that felt timeless and aligned with their philosophy of transparent, ethical technology.
A mother-daughter vision

Skelethos is the creation of a mother-daughter duo united by a shared passion for ethical AI. Veena brings decades of expertise in IT governance, auditing, and compliance, while Amberlynn contributes a dynamic perspective from criminology, cybersecurity, and ethics. Together, their intergenerational collaboration embodies the perfect balance of vigilance and imagination that defines both their work, and their brand identity.
The Design Process
Working closely with the Skelethos team, we explored a range of directions before arriving at a mark that brought their vision to life.
The final design, Soulware, embodies a vibrant, imaginative, and ethically grounded aesthetic. Inspired by mythical guardians and abstract organic structures, Soulware symbolises watchfulness, integrity, and ethical responsibility in AI.
Core elements of the design
Guided by the symbolism of guardianship: representing vigilance, integrity, and ethical responsibility.
Organic structures like webs, roots, and networks: express the foundational blueprint of ethical AI
A balance of creativity and compliance: blending innovation with transparency
Slightly whimsical, vibrant touches layered over a structured, professional base
Visual metaphors of interconnectedness, foundational ethics, and watchful intelligence.
The logo: The Origami Mind
A folded fox symbolising intelligence and order: an intentional nod to neural networks, AI pathways, and the discipline of design.
Clarity in form: Refined uppercase sans-serif typography to keep the system clean, structured, and timeless.
Softly complex: Warm layered tones suggest transparency and nuance, strength without sharpness, clarity without coldness.
Quiet confidence: Branding that communicates professionalism and leadership with a light touch, ideal for a brand that leads with thoughtfulness.
The result is a logo that feels imaginative yet disciplined, perfectly capturing the nuanced philosophy behind Soulware.
The Results
The rebrand launched in time for Skelethos’ keynote presentation at the Tokyo conference, successfully differentiating their company as both professional and thoughtful, embodying their commitment to leading with integrity in the AI space.
The result is a confident, intentional brand identity that projects professionalism, precision, and imagination, giving Skelethos the clarity to move forward and grow in their industry.
“Amanda did an outstanding job with our logo design, creative, professional, and perfectly aligned with our brand vision. The final product exceeded expectations and helped us stand out at an international AI conference.”
- Veena & Amberlynn Menezes, Co-Founders
Need stand-out branding that matches your vision?
At Harbrow Creations, we believe the strongest brands are those that reflect not only what a business does, but why they do it. For Skelethos, the outcome was more than a logo. It was a visual expression of their belief in AI designed with ethics, transparency, and humanity at its core.
If you’re refreshing DIY branding or preparing to step onto a bigger stage, we can help you get there with confidence.
