Birthday marketing campaigns for your business
It’s Harbrow Creations’ birthday on the 1st July, and we’re turning 3! While we’re filling up on cake and reflecting on all that’s happened since our launch, we’ve also been thinking…
Why should birthdays only be for people?
Whether it’s your business’ birthday, or a customer’s special day, birthdays are the perfect occasion to build stronger relationships, to delight your audience, and to make your brand even more memorable!
So, if you’ve ever thought about launching a birthday campaign but weren’t sure where to start, this one’s for you.
1. Celebrate your business birthday
Don’t wait for someone else’s big day. Celebrate your own milestones with your audience! Whether you’ve been open for 1 year or for 10, a business birthday is a great reason to show your community some love.
Ideas to consider:
Business birthday giveaway
You could partner with a complementary local business to give away a prize pack on socials. More fun PLUS more reach - what’s not to love?
Limited edition offers
Do you have a signature service? You could consider offering it a “birthday pricing” for one week only.
Flashback content
Share how your brand started, behind-the-scenes glow-ups, or customer highlights from over the years. Nostalgia is absolute gold for engagement and connection.
These ideas work well for:
Creative agencies, service-based businesses, hospitality venues, and boutiques looking to boost visibility and reward customer loyalty.
2. Send birthday love to your customers or clients
Nothing says “we see and appreciate you” like a thoughtful birthday surprise. Whether you’re in a people-focused service industry, or a retail setting, a well-timed birthday offer can turn casual customers into loyal fans.
Inspiration:
Automated email campaigns
You can use Customer Relationship Management (CRM) tools or Email Marketing Software to auto-send a birthday greeting or voucher to your customers. Set it up once, and let the magic happen all year round.
VIP birthday perks
Offer a free service upgrade, bonus product, or discount code to loyalty members for their birthday week or month.
Snail mail still slaps
For higher-value clients, a handwritten card (with a little treat tucked inside) can go a long way. It’s low-tech and high impact.
Examples:
A personal trainer might gift clients a free session in their birthday week.
A coffee shop might pop a “free birthday brew” coupon into their loyalty app.
A Brisbane dentist could send long-time patients a birthday email with a discount on teeth whitening.
3. Plan your celebrations in advance
Your audience is busy. If your business birthday offer is time-sensitive (like booking a dinner, stay, or appointment), make sure to send the offer well before their big day.
Ideas:
Send a “Your birthday’s coming up!” reminder a few weeks in advance
Include a call-to-action to book ahead or redeem a time-limited offer
Make sure it feels personal, even if the message is automated. For example: personalise the email with the customer’s first name.
These ideas work well for:
Accommodation or experience-based businesses (book in now!)
Restaurants offering birthday extras
Skin clinics or massage studios offering self-care birthday treats
4. Keep it on-brand
Birthday campaigns and offers should still look and sound like you. Whether your brand is bubbly and playful, or more polished and professional, make sure your visuals, your offer, and your messaging match the rest of your branding.
Pro tip:
Designing a birthday email, social graphic, or loyalty card that looks and feels like your brand will create more connection and a stronger impression with your customers.
Ready to create a memorable birthday campaign (and start celebrating)?
We’re ready to help you celebrate in style!
At Harbrow Creations, we help local Brisbane businesses to create engaging and memorable branding.
Need help designing a beautiful birthday email campaign? A branded landing page? Or print materials to send out to your long-term clients?
If you’re ready for creative and stand-out birthday visuals that don’t look like a stock image sandwich, we’ve got you!
Let’s bring your next celebration to life! 🎉
Book your free brand discovery call today.
